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Ford Expedition Drives August Sales Growth as SUV Demand Outpaces Overall Performance
Ford Expedition Drives August Sales Growth as SUV Demand Outpaces Overall Performance
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BTCCSquare news:
Ford Motor Company's focus on high-margin utility vehicles continues to pay dividends, with the Expedition SUV emerging as an unlikely star in August sales figures. The $74,000+ three-row vehicle accounted for 5% of total monthly sales, outpacing Ford's overall 3.9% growth with a 53.7% year-over-year surge.
The automaker's strategic reliance on trucks and SUVs demonstrates the profitability of prioritizing premium utility vehicles over sedans and compact cars. This mirrors broader automotive trends where consumers increasingly favor spacious, capability-focused vehicles despite rising fuel costs and economic uncertainties.
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